Giuseppe, owner and still chief pizza maker in the neighborhood's favorite pizzeria, explains why he uses a reverse phone directory: "In our neighborhood, people speak almost forty different languages, and they have all different kinds of accents. Naturally, we don't want to be rude when we cannot clearly understand them over the phone, so we wake sure we capture their phone numbers. When we have their orders correct, we double check their names and addresses through the reverse directory. We save the info in a database, too, so that when our regular customers call, we quickly can identify them by name and address, and we can assist our delivery guys by printing out maps with driving directions."

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