When you hear talk about product marketing, you hear words like, ecovers, ecover generators, and even using photoshop actions and templates to make CD Covers, DVD Covers, Ebook Covers for your products.
If you're selling information products, you want a quick and simple solution for getting your customers familiar with your product, and increasing sales volume.
The buzz about using ecover software and Photoshop as a time & money-saving alternative started around May of 2003 when several web marketers found thier nitche, and the idea was successful.
Andrew Jackson of MGI Software, an Internet software and services company, says that "there is a 30% increase in sales and a 50% reduction in returned goods with the use of 3D imaging." – Los Angeles Business Journal, December 17, 2000
Do a search on DVD Cover Designs, CD Cover Designs, or eBook Covers, and you'll find a handful of website that sell a kit specifically designed to save you time and money.
Photographers and Graphic designers charge you between $50 to $80 per hour for the work.
When a highly respected product photographer takes a photo, more than likely it will be digitized into Photoshop for color correction and enhancement. Using photoshop for making ecovers just makes perfect sense.
"A growing number of e-businesses are experimenting with the rapidly emerging field of three-dimensional web technology. Others are counting on 3-D to add new levels of excitement and realism to e-commerce websites (…) Photo realism really enhances believability." CIO Magazine, "3-D Finally Gets Serious"
Some of what you may find are packages containing pre-made Photoshop templates and Photoshop Actions that let you add your own text, have full control of fonts, background images, colors, and even add effects that best match your product or company brand.
Photoshop actions work well because the actions are nothing more than a series of recorded tasks that have already taken place in order to create the stunning ecover.
The awesome combination between premade photoshop templates and actions work much better than the ecover generator sofware for several reasons:
1) You're working with relyable software from a wellknown company like Adobe. You know that the software is stable and is used by design industry professionals.
2) Free Trial Versions are most always available to try for free.
3) The people behind the photoshop ecover designs are more than likely graphic designers. Check thier work for attention to detail depending on how realistic and professional looking you want your ecover to be.
4) Unlike software "generators", you are limited to the effects and options that are knowhere near the expertise, freedom, flexiblility, and raw power of Photoshop & actions.
Where product photographers require you bring your products and to come to their in house studio and pay around $50.00 per hour (not including setup fees), automated product cover software allows you to design and upload a professional image of your product in less than a few hours.
With the speed of automating a 3 dimensional image that looks just as good as the real thing in under 5 minutes, that is cost effective!
But buyer beware. Some automated product cover design packages are not created equal. Most only allow you to make images of your products at only 72 dpi, while others like Grant's 5-Minute DVD, CD, and Ebook Cover Designs and Actions for Photoshop (http://www.designbygrant.com/marketing-products.php) allow you to create images at up to 300 dpi.
This means that you can take full advantage of almost every marketing effort you can think of, including:
-Product Posters & Billboards
-HDTV Broadcast Comericals
-Trade show banners and backdrops
What's the best part you ask? That's simple. The best part is that if you already have Photoshop, you can save hours and even days to effectively market your product on the internet, and anywhere else you can reach your customers.
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